It's always cool when corporations collaborate with top-notch academia for meaningful results. Castrol India's partnership with SPJIMR is a stellar example. The development of their case study "Castrol India’s Channel Dilemma" gives management students practical insights into handling real-world situations. It not only highlights how to approach growth in volatile environments but also showcases the benefits of industry-academia collaboration for fostering innovation and learning. https://www.thehindubusine...